WHAT IS SEARCH ENGINE OPTIMIZATION TODAY?
With this economy, more and more customers are requesting new or upgraded websites to draw more traffic and sales from the web. Targeted traffic can be accomplished through Search Engine Optimization, which is the design of a website that is 'search engine friendly' along with a commitment to frequently update the website content and establish relavent links to the website.
With the new analytical tools and communication methods available today, search engine optimization is now less about black magic and more about analytical techniques. It also has a time horizon of weeks instead of a few years ago when it took 6 months to see success or failure. It does require a significant commitment of time by the customer to put good content out on the Internet, but the returns justify the effort and can be measured.
WHY PAY FOR SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization requires:
- Discipline and Diligence
- Marketing Skills
- Research and Analytical techniques
- Continuous education on the latest techniques and pitfalls
Falling short in any one of these areas can rob you of future sales via the web. Your website is a marketing tool and requires state-of-the-art web marketing skills to get qualified people to your website and convert their visit into a sale.
It's just not enough to:
- Have high traffic volume; they must be pre-qualified to meet your offering.
- Have a lot of content in your area of expertise; the content must be focused and lead them to an action: a request or sale.
- Use Pay-for-Click; savy users don't use them, they are looking for organic rankings... proven experts.
- Setup your website and forget; search engines rank strongly based on fresh content.
- Have a website without links to it; search engines use the existence of good quality links as a major factor in ranking
BACKGROUND
You need to invest in a marketing campaign for your website just like your brick-and-mortar business => the first page of Google in categories that your business competes!
Automated Results practices what we preach... we apply it to our website and we are ready to apply it to yours!
We were delivering websites, but there wasn't sufficient following-up to make the website successful. So we asked our customers their interest in having someone analyze their traffic, suggest improvements, and alert on problems... they all felt it was a bargain and signed up immediately!
WHY USE AUTOMATED RESULTS FOR SEARCH ENGINE OPTIMIZATION?
Our business model is based on our customer's business results, so when we develop a ecommerce website for a client, we are designing it to make money for our clients and that includes all the initial steps to optimize for search engines along with the ongoing support needed to maintain the website's search engine position for maximum return on their investment.
Learn about our unique Website Management Tools